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Campaign & Social Media · 2025

Shalahuddin Felix — Public Figure Personal Branding

Klien
Shalahuddin Felix
Peran saya
Graphic Designer & Social Media Support
Layanan
Personal Branding · Social Media Design · Visual Communication · Content Design · Digital Content Production
Tahun
2025

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Ringkasan

A personal branding and social media visual project focused on building a more consistent, professional, and recognizable digital presence for a public figure. The project covered the development of social media visuals for institutional activities, official greetings, public agendas, event communication, and personal branding content while maintaining a cohesive visual direction across different communication needs.

Hasil

The project established a more consistent and professional social media presence across different content formats. The visual system helped create clearer communication, stronger visual recognition, and a more cohesive digital identity for public-facing communication.

Tantangan

Project personal branding dan visual media sosial yang berfokus pada pengembangan citra digital tokoh publik agar lebih konsisten, profesional, dan mudah dikenali. Project mencakup pengembangan desain konten untuk aktivitas kelembagaan, ucapan resmi, agenda publik, event, serta kebutuhan personal branding dengan tetap mempertahankan arah visual yang konsisten.

Konsep

The visual direction was built around professional public communication and consistent personal branding. Each design was developed using clear information hierarchy, structured layouts, recognizable typography, and visual treatments that could adapt to different communication contexts without losing the overall identity.

Solusi

A flexible social media visual system was developed to support different types of content, including institutional activities, official greetings, event publications, and personal branding materials. The design approach focused on maintaining consistency in visual hierarchy, typography, composition, and overall communication style while allowing each content category to retain its own character.

PERSONAL BRANDING

BUILDING A CONSISTENT PUBLIC IMAGE.

A structured visual direction designed to support professional communication across social media.

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Shalahuddin Felix — Public Figure Personal Branding
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