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A social media visual transformation project for Pemerintah Kota Palangka Raya focused on creating a more structured, consistent, and professional digital presence. The project involved reorganizing the visual direction of social media content by establishing clearer information hierarchy, more consistent typography, cohesive color usage, and a recognizable visual identity across different types of public information and publication content.
The redesign created a more cohesive and recognizable social media presence. The updated visual system improved consistency across different content formats, made information easier to understand, and strengthened the social media channel as a professional platform for public information and institutional communication.
The existing social media content featured varied visual styles, layouts, typography, and information structures, making the overall feed feel less cohesive. The main challenge was to create a visual system that could accommodate different types of government information while maintaining consistency, readability, and a professional public-facing identity.
The visual direction was developed around clarity, consistency, and public communication. Instead of treating every post as an individual design, the approach focused on creating a recognizable social media system through consistent typography, structured information hierarchy, aligned color treatments, and repeatable layout principles.
The social media content was redesigned using a more structured visual system. Each publication applied clearer information hierarchy, more consistent typography, coordinated color usage, and organized composition. The system was designed to remain flexible enough for announcements, event documentation, institutional information, greetings, and other public communication content.
Creating a clearer, more consistent, and recognizable visual system for public communication.
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