Pemerintah Kota Palangka Raya — Social Media Visual Transformation

CAMPAIGN & SOCIAL MEDIA

A social media visual transformation project for Pemerintah Kota Palangka Raya focused on creating a more structured, consistent, and professional digital presence. The project involved reorganizing the visual direction of social media content by establishing clearer information hierarchy, more consistent typography, cohesive color usage, and a recognizable visual identity across different types of public information and publication content.

Challenge — The existing social media content featured varied visual styles, layouts, typography, and information structures, making the overall feed feel less cohesive. The main challenge was to create a visual system that could accommodate different types of government information while maintaining consistency, readability, and a professional public-facing identity.